Reply® - The world's most trusted audience response brand
In this new era of audience response solutions, customers are becoming more experienced users and more knowledgeable in their requirements resulting in an expectation that all provider’s advise informed solutions, and not simply supply conventional voting systems. Focusing on the continuous development of customer/market needs is now more critical than ever to maintain competitive differentiation and keep pace with the rapid sophistication of a complex and diverse market.
Infowhyse GmbH, together with its network partners and a number of global peers, realized that across all aspects of the business, to meet the needs of increasingly well-informed and confident buyers, a completely new approach was required. An environment that could provide real choice, real alternatives and customized solutions was essential, where the focus would be on APP’s (applications that provide outcomes and actual solutions to the customer’s problems, needs or desires) as opposed to simple data gathering and feedback systems.